Colour psychology is hugely important for any logo or branding project. Each colour has specific connotations attached to it, and these connotations can induce certain emotions when people interact with colour. Considering Create The Ripple was all about taking action, where their clients actively want to make a better change in their careers and personal lives also, orange seemed like a great choice. Orange plays into change, positivity, action and dynamism. Black complimented this with contrast. Black also is known to be modernisticand cutting-edge, which would allow the brand to come into the present times.