First capital
Financial Branding Project 2019
First Capital were launching into the stock market industry and they needed a new logo to represent their presence. I was tasked to generate a logo that captured 2 sides of the stock market, one being a bear and the other being a bull.
These symbols are synonymous with the stock market, and it was crucial to have them within the design according to the client. I created one sleek symbol that did just that, but which also had 3 rising bars to express the candle sticks found within stock market charts.
Keywords
Chart
Stocks
Finances
Bullish
Bearish
Gains
Positive
Money
Earnings
Upword
Main logotype: Aileron Semibold
Tagline: Raleway Bold
Aileron Semibold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Raleway Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
I chose sans serif typefaces for the logotype on this design, as the company was a new and modern presence on the stock market scene. I felt that a serif solution may come across as too dated for this project, and so a modern yet sophisticated sans serif choice made sense.
