GRI Branding 2018
Logo Design Project 2018
I was commissioned to design their logo, and both I and the client were very pleased with the final outcome. The insurance company wanted a no nonsense, established and serious logo, that could also represent freedom from financial hardships.
In my research, I found that both a shield and symbolic imagery based around a winged animal would be great for this project. The reasoning here would be that a shield suggest strength and a safe guarded feeling, and the winged animal would connote a sense of freedom.
financial.
Keywords
Reliable
Safe
Serious
Free
Financial
Established
Legitimate
Honest
Main logotype: Jenriv Titling
Tagline: Cobaissi
Jenriv Titling
aa bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
Cobaissi
aa bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
Serif fonts are great for this kind of design, and that’s because serif fonts are the most classic of the bunch; and when used they tell an audience that the design is an established and traditional company they can trust.
I incorporated a shield design with wings in a very simple and memorable design. The shield represents safety, strength and security, which are all great traits for an insurance company. The wings represent longevity and freedom. Also horizontal lines are calming and this will add into the reassurance and safety element of the design.
