Iron Grip
Jiujitsu Branding Project 2019
For this project, I needed to generate a brand name and logo for a Brazilian Jujitsu training organisation. The brand was a newly formed entity, and I wanted their logo to be unique and memorable within the community.
My research dealt with learning about the martial art itself, and then taking into consideration what sort of shape psychology would work, and how to fit that into an efficient logo concept.
Keywords
Community
Strong
Robust
Fight
Skill
Fist
Grip
Win
Togetherness
Straight edges and lines tap into the psychology of a mind, and suggest reinforcement of stability, strength and a robust nature.
